Rental Rates are Surging!

See what rental rates around the country are doing.  It’s a great indicator of what is going on locally in our market.  Are you interested in purchasing rental property, learning how to analyze a property to see if it’s a good investment, do you know anyone who has the same interests?  Now is the time!  If you’re in a conversation with someone who needs my help, please take out your cell phone and call me to discuss how we can be in touch.

Pricing Strategy – Why Price your Home Properly the FIRST Time?

How to price your home when you’re ready to sell…

My pricing strategy goes like this; “a properly priced home is practically sold.”  Price trumps all other factors, including marketing approaches, home conditions, market competitiveness, and sales approach.  I’d like to be able to tell you that I do a series of mission-impossible-fancy-shmancy-knock-your-socks-off-super-top-secret-ninja moves to sell your home, but that just wouldn’t be true.  I do as much marketing as any agent can do; open-houses, web, print, etc.  But price is king and my expertise is in determining the sales price that the current market will bear.

Sell Your House!

Pricing your home at its market value gets it sold quickly, which allows you to move on with your plans without the stress and agony of dealing with what you’re leaving behind.  Some agents like to pad their listing prices, adding 5 to 10 percent, to allow room for negotiation.  Negotiating price is an expected element of today’s transactions.  But let me give you a couple reasons why that may not be the best strategy; 1) whether you realize it or not, as a seller who naturally wants the most money possible for their home, you begin to think that some of that padded amount will end up in your pocket.  I hate the be the bubble-burster, but it’s not gonna happen. 2) A padded listing creates a real pricing advantage for homes that come on the market priced at their fair market value.  A home that’s listed at market value stands out from the competition.  Compared to all the overpriced options, it strikes buyers as a rare value and leads to traffic and a high number of showings by other agents.

The goal of a CMA (Current Market Analysis) is to determine a demonstrated indication of the true current value of your home.  It’s not to develop an opinion of what we may consider a reasonable value.  We’re working with facts to arrive at an objective, accurate valuation.

If you, or someone you know, is thinking about selling a home or piece of property, email me.  At no cost to you, we’ll put together a CMA that will tell you what your home can sell for today.

I look forward to our discovery!

Happy Friday!  Enjoy this wonderful weekend.  The weather is going to be amazing, the Big Sur Marathon is in town, the Pebble Beach Food & Wine Event is rockin the Peninsula…there’s endless fun to be had.  I hope to see you around.

~ Zach